Reading & Writing

The start of Liz Blazer’s Animated Storytelling confirms for me what I’ve always felt about animation, motion graphics, and title sequences. That is to say, “Animation and motion graphics have been kept apart, and yet these two forms have much in common and so very much to learn from one another.”

From the Pre-production chapter, I learned this process is the foundation for good animations, motion graphics, title sequences, logo animations etc. I’m reminded of the truthful quote from Ben Franklin “By Failing to prepare, you are preparing to fail.” Whether it’s a an animated short, a scenario-based gamified learning, or a big budget film, one thing holds true: You need to plan out as much detail as possible up front. Going into a project and creating without preparation can waste a lot of resource hours.

The other piece I took away was the various components of the pre-production phase. For instance, writing your big idea, creative brief, the six-word story, tagline, and an elevator pitch. Once these are mastered, they can help the creation portion of the project run smoother. Probably my favorite part of the chapter was the idea of the “Yes and…” rule. Another interesting aspect was that when Blazer references these different techniques, she states you should not use a computer. Let your brain and fingers work together old school style. Very interesting approach!

“By failing to prepare, your are preparing to fail” – Benjamin Franklin


Research to Inform

https://giphy.com/gifs/monty-python-and-the-holy-grail-oGAM2NfiX50ac
https://giphy.com/gifs/dq-e9CYq4R7AMwqk
https://giphy.com/gifs/running-scooby-doo-cartoon-fV6kUfjHFJJ16
https://giphy.com/gifs/animation-walt-disney-mickey-mouse-l2JhL0Gpfbvs4Y07K
https://giphy.com/gifs/punch-lee-bruce-14rUo8IeWVQVNe

Create