Reading & Writing

Chapter 9 of Liz Blazer’s Animated Storytelling is short but tackles the idea of technique. In the chapter she discusses finding and choosing a style that fits your story. During your find Blazer encourages you to consider the format that will best showcase your story. Will the audience view it on the big screen? Or will they consume it on a portable device, like a mobile phone or tablet? Is your story designed for the small screen? Once you know how your audience will view the story then it’s onto technique and style.

Technique and Style consists of hand drawn and handmade animations or motion graphics, 2D or 3D, fluid, vector, etc. If your story lends itself to 2D or 3D will you employ stop-motion or computer-generated-imagery (CGI)? How do you want your story to be felt and viewed? All of these according to Blazer are important decisions when deciding your technique and style. However, you’re not stuck with just one form. According to Blazer, if there’s a technique and style that would work better that aren’t in the traditional use…go for it. She says when done well, sometimes adapting multiple techniques and styles can produce some award winning results.

Research to Inform

In this weeks “research to inform” we’re looking at examples of animation which employ some aspect of the 12 principles of animation described legendary Disney animators Frank Thomas and Ollie Johnston. Finding examples for me was easy…it’s animation after all. However, not so easy is whether or not I have the right principle assigned. Well here’s my attempt. Enjoy!

1. Follow Through & Overlapping Action

2. Staging

3. Anticipation

4. Appeal

5. Arcs

Create

I’ve had my RoseMarc Stuidos logo for about 10 years now. I’ve been using an After Effects template which I modified to work until I could get a chance to spend time and do my logo the way I have seen so many years ago. The logo below is more of what I envisioned so many years ago.

The animation was all done in After Effects (AE). The only assets I brought in were the projector movie in the beginning, projector sound effect, filmstrip image(s), wax stamp, and the music. They were gotten from Envato Elements. The parchment paper and wax seal were created as compositions in AE. This project was time consuming but fun.

During the development of this logo stinger I experimented with using 3D cameras and Null Objects to control the 3D space. I even used multiple Null Objects on the camera to allow more precise control of the X, Y, and Z axis. Another method I used was applying Outline stroke to the RoseMarc Studios text to give the text animation and then wipe text center for the tag line. After viewing several YouTube tutorials and playing around I landed on something I’m proud to use.